Solution blueprint 05 · Digital marketing

Site visits, not just leads.

A developer buys thousands of leads a month and gets a handful of site visits: wrong numbers, people from other cities, and callbacks that come hours late, by which time the buyer has spoken to three other projects. This is how we would turn the funnel around.

A blueprint, not a client story: a problem we see often in real estate, and how we would solve it.

The situation · what hurts

Where itbreaks today

The symptoms that bring a team to us, in their own words.

  • Junk leadsWrong numbers, and enquiries from outside the city.
  • Slow callbacksA lead waits hours; by then they have called other builders.
  • Ads that chase formsCampaigns learn to find form-fillers, not buyers.
  • No idea what sold a flatNobody knows which ad brought the buyer who booked.
The solution · 8 parts, 8 flows

The blueprint,drawn

How the pieces fit together. Follow the numbers.

ADSearch and social adsGoogle and MetaProject pagesOne per project, fastOTPVerified enquiryPhone OTP, budget, timingCRMCRMScore, owner, stageWAWhatsApp replyBrochure and slots at onceSales teamA call within minutesAPIConversions sent backVisits and bookingsSite visitBooked in the calendar12345678
  1. 1Search and social ads → Project pagesSearch intent and local audiences
  2. 2Project pages → Verified enquiryFast pages with the RERA number
  3. 3Verified enquiry → CRMA verified phone, budget and timing
  4. 4Verified enquiry → WhatsApp replyBrochure and visit slots in seconds
  5. 5CRM → Sales teamHot leads to a person, now
  6. 6Sales team → Site visitA visit booked, a reminder sent
  7. 7Site visit → Conversions sent backVisits and bookings reported
  8. 8Conversions sent back → Search and social adsAds learn who becomes a buyer
Blueprint 05 · Real estate
The decisions · 4 that matter

What we woulddecide, and why

Reliable, scalable, secure and sensible on cost: the choices that get there, with the settings beside them.

01Quality

Only real buyers get through.

Every enquiry verifies its phone number with a one-time code and answers two short questions, budget and timing, before it is accepted. Audiences are limited to the city and the commuter belt, and the leads that never answer are fed back to the platforms as signals to avoid.

The settings · qualityspec
Verify
Phone OTP on every form
Qualify
Budget and timing, two taps
Reach
City and commuter belt only
Spam
Duplicates and test numbers blocked
Signals
Bad leads reported back
02Speed

A call within five minutes.

The moment an enquiry lands, WhatsApp sends the brochure, prices and open visit slots. The lead is scored and given to the next free salesperson, and if nobody calls within five minutes, the team lead is alerted.

The settings · speedspec
Instant reply
WhatsApp template with brochure and slots
Routing
Round robin by project and language
Promise
A call within five minutes
Escalation
Alert to the team lead if missed
Hours
Night enquiries booked for the morning
03The loop

Ads that learn who buys.

Every site visit and booking is sent back to Google and Meta against the original click, so the platforms optimise for people who visit and book rather than people who fill forms. Bids move toward the campaigns that produce visits, and the dashboard shows cost per visit, not cost per lead.

The settings · the loopspec
Google
Offline conversion import by click id
Meta
Conversions API with lead ids
Optimise for
Site visits and bookings
Headline
Cost per visit, cost per booking
Review
Spend moved every week
04Pages

Pages that load before they leave.

Each project gets its own page that loads in under two seconds on 4G, with the RERA registration number, the floor plans, real photos and the price range up front. One clear action on every screen: book a visit.

The settings · pagesspec
Speed
Under 2 seconds on 4G
Compliance
RERA number on every page and ad
Content
Plans, photos, price range
Action
Book a visit, one tap
Tests
Headline and offer, A/B
Design targets · agreed up front

What goodlooks like

Targets we would set together before the first line of work, and measure against after.

< 5 minfrom enquiry to a call
< 2 spage load on 4G
100%of leads phone-verified
Weeklyspend moved toward visits

The plan

  1. 01Audit of ads, pages, CRM and callsWeek 1
  2. 02Project pages and verified formsWeeks 2 to 3
  3. 03CRM, WhatsApp and routingWeeks 3 to 4
  4. 04Conversions sent back to the platformsWeek 5
  5. 05Launch, then weekly optimisationWeek 6 on
Next · blueprint 01 · Cloud engineeringD2C retailA store that stays open on sale day.

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